Visual Brand Identity Counseling for Martabak Mini Sobirin as an Effort to Increase Brand Awareness

Abstract

Martabak Mini Sobirin was established in 2018 which is a hereditary business from the owner's family. Since the establishment of this business has not had a strong brand identity so that the public does not know the existence of the business. For this reason, it is necessary to make a visual design of brand identity that can strengthen the image of UMKM Martabak Mini Sobirin and strengthen public awareness of the existence of the brand. The research method uses qualitative methods conducted by interviews and observations with linear design strategies based on process branding by Alina Wheeler in her book "Designing Brand Identity", as well as developing visual concepts through mind maps and moodboards, carrying out the design process to the stage of supporting media and creative media. The visual design of Martabak Mini Sobirin brand identity is supported by creative media to form brand awareness through the design process such as, business cards, banners, stationary, shopping bags, packaging, uniforms, and menu books that can be characteristic and represent the image of Martabak Mini Sobirin.