PERANCANGAN MEDIA PROMOSI PRODUK UMKM KECUALI COFFEE

Authors

  • Ine Rachmawati Universitas Catur Insan Cendekia
  • Muhammad Rifqi Alidzanur Universitas Catur Insan Cendekia
  • Farel Rifqy Fairuz Universitas Catur Insan Cendekia
  • Kusnadi Kusnadi Universitas Catur Insan Cendekia
  • Yuni Awalaturrohmah Solihah Universitas Catur Insan Cendekia
  • Jafar Sodik Universita Catur Insan Cendekia

Abstract

Kecuali Coffee is an MSME with coffee products established in 2020 in Cirebon City. So far, the promotional activities carried out are still not optimal, especially through digital-based marketing on Instagram Kecuali Coffee. The campaign strategy design method for social media Kecuali Coffee applies the principles of Integrated Marketing Communication because it wants to get maximum analysis. The media used in marketing Kecuali Coffee uses e-posters, cartoon illustrations combined with photography. This media design will later be uploaded on Kecuali Coffee's Instagram as an effort to increase brand awareness and increase product sales. This marketing activity will also use Instagram Ads to more easily reach a wider target market on social media.

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Published

2024-02-01

How to Cite

Rachmawati, I., Rifqi Alidzanur, M. ., Farel Rifqy Fairuz, F. R. F., Kusnadi, K., Awalaturrohmah Solihah, Y., & Sodik, J. . (2024). PERANCANGAN MEDIA PROMOSI PRODUK UMKM KECUALI COFFEE. Jurnal Pengabdian UCIC, 2(3). Retrieved from https://jpucic.id/index.php/jpucic/article/view/87

Issue

Vol. 2 No. 3 (2024): Jurnal Pengabdian UCIC

Section

Articles

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