PERANCANGAN MEDIA PROMOSI PRODUK UMKM KECUALI COFFEE
Abstract
Kecuali Coffee is an MSME with coffee products established in 2020 in Cirebon City. So far, the promotional activities carried out are still not optimal, especially through digital-based marketing on Instagram Kecuali Coffee. The campaign strategy design method for social media Kecuali Coffee applies the principles of Integrated Marketing Communication because it wants to get maximum analysis. The media used in marketing Kecuali Coffee uses e-posters, cartoon illustrations combined with photography. This media design will later be uploaded on Kecuali Coffee's Instagram as an effort to increase brand awareness and increase product sales. This marketing activity will also use Instagram Ads to more easily reach a wider target market on social media.